Privacy Policy Contents
1. Information We Collect
King177 collects your personal data through several methods — primarily during the account registration process, KYC verification, financial transactions and your ongoing use of the platform. We only collect information that is genuinely necessary to provide a safe and effective service.
1.1 Information You Provide Directly
- Full name as per MyKad
- MyKad number (for KYC process)
- Active Malaysian mobile number
- Email address
- Date of birth (for age verification)
- Bank account or e-wallet details for withdrawal purposes
- Copy of identification document (for KYC)
1.2 Information Collected Automatically
- Your device IP address when accessing the platform
- Type of web browser and operating system used
- Login session records and account activity
- Betting history and financial transactions in the account
- General location data based on IP address
- Cookie data and similar technologies (see Section 5)
2. How We Use Your Data
Every piece of information we collect has a clear and specific purpose. king177 does not use your data for purposes unrelated to the provision of this platform's services.
| Purpose of Use | Data Used | Requirements |
|---|---|---|
| Identity verification (KYC) | Name, IC, date of birth | Required |
| Transaction processing | Bank account/e-wallet details | Required |
| Account security | IP, login, OTP | Required |
| Bonus & promotion management | Gaming history, deposits | Required |
| Customer Support | Name, email, account history | Required |
| Promotional notifications (email/SMS) | Email, phone number | Options |
| Platform improvements | Anonymous usage data | Options |
For purposes marked as "Optional" — particularly marketing communications — you may withdraw your consent at any time via your account settings without affecting the core services you receive.
3. Data Sharing with Third Parties
King177 does not sell, rent or disclose your personal data to any third party for their own marketing purposes. However, there are limited situations where we need to share certain information with parties who help us deliver our services.
3.1 Authorized Service Providers
- Payment gateways: DuitNow, FPX, TnG eWallet, Boost, GrabPay — to process your financial transactions
- KYC service provider: for identity verification as required by regulations
- Game provider: minimum gameplay data required to ensure fairness and game integrity
- Technology infrastructure provider: servers and cloud services that support platform operations
All these third-party providers are bound by strict confidentiality agreements and may only use your data for the stated purposes.
3.2 Legal Requirements
King177 may disclose your data to the relevant authorities where required by Malaysian law or a valid court order. In all such situations, we will endeavour to inform you unless prohibited by law.
4. Data Security
Protecting your personal data is one of king177's most important responsibilities. We implement multiple layers of technical and operational security to ensure your information remains safe at all times.
4.1 Encryption Measures
- All communication between your browser and the king177 platform is protected with 256-bit SSL/TLS encryption
- Sensitive data such as passwords are stored using irreversible hashing algorithms
- Sensitive financial information is stored in encrypted form using AES-256 encryption
- Internal data transfers between systems use fully secured channels
4.2 Access Controls
- Only authorized staff may access user personal data
- All access to sensitive data is logged and continuously monitored
- Multi-factor authentication is enforced for all administrative accounts
- Internal security audits are conducted regularly to identify and address vulnerabilities
4.3 Incident Response
In the event of any data breach affecting your personal information, king177 is committed to notifying you within 72 hours of the incident being identified, along with details of the incident and the steps being taken.
5. Cookies & Tracking Technologies
The king177 platform uses cookies and similar technologies to enhance the user experience, analyse platform performance, and ensure features function correctly.
5.1 Types of Cookies We Use
- Session cookies: Temporary cookies that expire when you close your browser — used to maintain your login status throughout your gaming session
- Preference cookies: Saves your language settings and display preferences for future visits
- Analytics cookies: Anonymous usage data to help us understand how users interact with the platform — without personally identifying you
- Security cookies: Helps detect suspicious activity and protect your account from unauthorised access
You can control or delete cookies through your browser settings. However, please be aware that disabling certain cookies may affect platform functionality — particularly your login status and preference settings.
6. Your Rights as a User
As a king177 platform user, you have several rights regarding your personal data. king177 fully respects these rights and provides mechanisms for you to exercise them.
Right to Access Data
You have the right to know what personal data we hold about you and how it is used. Contact our support team to request a copy of your personal data.
Right to Correction
If any of your personal data is inaccurate or outdated, you have the right to request a correction. Some information can be updated directly from your account dashboard.
Right to Withdraw Consent
For purposes that rely on your consent (such as marketing communications), you may withdraw that consent at any time without affecting core services.
Right to Delete Account
You may request account closure and deletion. Please note that certain transaction records may need to be retained for a specified period in accordance with legal requirements.
Right to Object to Processing
You have the right to object to the processing of your data for specific purposes such as direct marketing. Submit your request to the support team and we will process it within 7 business days.
7. Data Retention Period
King177 does not retain your personal data longer than necessary. Retention periods are determined based on the purpose of collection and applicable legal requirements.
- Active account data: Retained while your account is active and for a period of 2 years after account closure
- Financial transaction records: Retained for 7 years in accordance with Malaysia financial legal requirements
- KYC records: Retained for 5 years after account closure in accordance with compliance requirements
- Security logs: Retained for 12 months for security investigation purposes if required
- Anonymous analytics data: May be stored indefinitely as it cannot be identified as belonging to an individual
Once the retention period expires, your data will be securely deleted or anonymised using methods that ensure it cannot be recovered.
8. Children's Privacy
The king177 platform is for adult users aged 18 and above only. We do not intentionally collect or process personal data of any individual under the age of 18.
Should we discover that a child's personal data has been collected without our knowledge, we will immediately take steps to delete that information and close the account in question. If you suspect a child is using this platform, please contact our support team immediately.
9. Privacy Policy Amendments
King177 reserves the right to update this Privacy Policy from time to time to reflect changes in platform operations, legal requirements or industry practices. The latest version is always displayed on this page with a clear update date.
- For significant amendments, we will notify you by email or in-platform notification at least 7 days before the changes take effect
- Continued use of the platform after the amendment effective date means you accept the updated policy
- If you disagree with any amendments, you have the right to close your account and withdraw your remaining balance
10. Contact Us
For any enquiries, concerns or requests related to this Privacy Policy or how we handle your personal data, please contact the king177 support team through the official in-platform channels. Our team is available to assist you 24 hours a day, 7 days a week.
We will endeavour to respond to all privacy-related enquiries within 3 business days upon receipt.
King177's Privacy Commitment in Practice
256-bit SSL encryption
All data transmitted between your device and king177 servers is protected with the strongest level of encryption. Your sensitive information cannot be intercepted or read by third parties.
No Data Sales
King177 has never and will never sell players' personal data to any party for marketing or commercial purposes. Your data is used solely to operate this platform.
Restricted & Controlled Access
Only authorized staff who genuinely need access may view player personal data — with each access logged and continuously monitored.
Secure Data Deletion
When data is no longer needed or you request deletion, king177 uses deletion methods that ensure data cannot be recovered by any party.
Immediate Incident Notification
If any security incident involving your data occurs, king177 is committed to notifying you within 72 hours — transparently and responsibly.
Control Is in Your Hands
From your account dashboard, you can manage marketing communication preferences, update profile information and request various actions related to your personal data at any time.